Ideas are meant to be shared.

Yours, mine, & ours.

david sunde david sunde

The IKEA effect & Other Things that Last

Even if shopping comes easily, an IKEA excursion can expose even the most committed of shoppers. I have a friend who imagines IKEA as the Swedish word for “hell.”…

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david sunde david sunde

Reframing Darkness.

What if darkness didn’t just represent fear, evil, and confusion but was also a place of dreams, germination, and deep roots?

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